The spirit of TAG Heuer

Heritage & innovation, prestige & performance, sport & glamour

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TAG Heuer is always looking for bold new spirits and we take a great care to integrate and develop talent.

TAG Heuer : Swiss Avant-Garde since 1860.

Ever since 1860, TAG Heuer has successfully embraced a number of contrasting elements: Avant-Garde and creativity, boldness and reliability, challenge and anti-conformism. It is one of the largest luxury watch brands, always pushing the boundaries of watchmaking technology with the creativity of our staff, the range of their expertise and the depth of their experience.

Swiss - Synonymous with superior quality, prestige and performance, Swiss Made is more than a label at TAG Heuer, it’s a state of mind. In our constant search for reliability, excellence and precision, we never compromise on quality. For each of our specialist activities we call on experts not only from the world of watchmaking but also professionals from other high- tech industries. We cultivate difference and diversity within the company while creating common standards for our teams through internal quality training and personal development programs.

Avant-Garde - Redesigning a collection of legendary models to fit current tastes, creating new watches, working on innovative concepts that integrate advanced technology; all these activities are part of new product development at TAG Heuer. Our principal inspiration comes from the world of sport and it’s our involvement in sport that gives us strength and differentiates us.

The company has written some of the most important chapters in the history of Swiss watchmaking: from the oscillating pinion in the Microtimer (the first bracelet chronograph accurate to 1/100th sec) to the Monaco V4 with its movement driven by belts and caliber 1887, the entirely in-house movement. Today, our teams continue the same search for innovation and creativity. In 2012 TAG Heuer was rewarded with the Geneva Watchmaking Grand Prix «Aiguille d’Or» with the timepiece "Mikrogirder”, precise to 5/10,000 of a second.

Since 1860 - While TAG Heuer is firmly oriented to the future, our company culture is still firmly based on our heritage from the past. The values and expertise of leading watchmakers has been handed down from generation to generation, making TAG Heuer a brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge. And while we are resolutely Swiss we were among the first to develop internationally. Now we are active in more than 120 countries through a network of subsidiaries and agents to provide our clients with a superior level of service and maintenance.

In 1999, TAG Heuer became part of LVMH, the world’s leading group of prestige products with more than 60 brands employing 110,000 people. Since joining its Watches and Jewelry sector, the company has benefited from the important synergies offered by the group, while maintaining the identity and values that have been the basis of its success for 150 years.

TAG Heuer in numbers

  • 1860 : Foundation of the Swiss manufacture by Edouard Heuer
  • 1999 : Belonging to the LVMH Group
  • 170 boutiques in 55 countries
  • 1600 employees around the world
  • 39 years average age