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TAG Heuer is always looking for bold new spirits and we take a great care to integrate and develop talent.
Product innovation requires constant questioning of processes and expertises. The creative process at TAG Heuer: from concept to shape, from shape to volume, from volume to materials…
Creative processes drive the spirit of innovation at TAG Heuer. Our development teams are responsible for creating and designing new models, and putting them into production.
Numerous sketches are modeled in 3D, then prototypes are produced to undergo the most rigorous selection process in Swiss watchmaking.
The selected prototypes are then defined in detail with all their components specified to meet the most stringent standards of precision, quality and reliability. The quality assurance team in their in-house laboratory applies more than 60 tests to determine the strength, stability and precision of our watches.

A brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge.