Promotes sell-thru & drives sell-in in order to achieve annual retail and wholesale sales targets.
Ensures each POS meets the brand standards in terms of store environment, brand representation, merchandising, promotion, sales staff practices and training ; all this in accordance with the brand’s latest sales & marketing guidelines.
Recommends and implements promotional activities on-board (events, animations, trunk shows...)
Create best practices for all promotional activities on-board.
Travels 50% of the time to visit cruise ships POS, ensuring proper merchandising of the products and training of the sales staff, and to animate the promotional activities on-board.
The job reports to the Travel Retail Director and requires an intense field activity which must then be completed by follow up activities including:
Providing reports and recommendations to the Sales and Marketing teams.
Coordinating with back-office teams (to supply needed material: visuals, displays, animation sets…) and with the retailer to ensure in-store implementation.
Regular POS visits are required to:
Keep frequent contact with sales staff so to maintain top of mind presence & motivate them to sell.
Train sales staff on the brand, products and merchandising guidelines.
Verify product mix, replenishment, proper pricing and sales technics.
Survey all ships visuals and displays, report in POS visit report and update in database.
Check for proper merchandising and correct as per corporate visual merchandising guidelines.
Take POS pictures and archive in database.
Implement animations & events on-board and duplicate successful promotions on other ships.
Collect and report regularly on market conditions, competition activities and distribution changes.
2+ years’ sales experience in similar industry required. Experience of the Cruise industry is a plus.
Excellent interpersonal and communication skills
Strong organizational skills
Self-motivated, action and results oriented
Ability to work effectively in a fast-paced and dynamic environment.
Ability to work independently with minimal supervision.
Ability to adeptly manage multiple projects simultaneously with strong attention to detail and follow-through.
Ability to deal with big volume of data
Adapt easily to changes and will bring up new ideas and solutions
Knowledge of and skill in using MS Office: Word, Excel and PowerPoint.